Today I am going to talk about how graphic design is used and influences video production and creation.
It used to be quite difficult to incorporate graphics into video, before computers got more powerful and cameras cheaper.
But today with so many awesome video programs available, and running on cheaper computers, this is in the hands of almost anyone.
I was even discussing this with my buddies at Incite Video, who do great video production in Brisbane.
How is Graphic Design Influencing Video
Intros and Outros
One of the first places you will come across graphics in video is as soon as it starts. The intro.
Intros are a great place to make an impact on your viewer. It is also a place to show who you are through your logo primarily.
So invest in some great graphics for an intro so that you can make a great impact with every video you make.
The same is true of the outro, although in some cases these can be tailored to include specific calls to action.
If you want to learn how to make an amazing video intro on Youtube, check out this video below
Graphics within video
With so many tools available today for working on video it is now very simple to include graphical elements in the video.
We already talked about the intro and outro, but you can also add graphic elements anywhere in the video.
It could just be some text, skillfully included in the video, or it could be some specific graphics.
Some videos today have no actors what so ever, and that means that they use graphics intensively to create animation.
Animation is a great way to creating a video without all of the overhead of a full video production crew.
Animation is also a very special way of conveying a message to your audience. And in some cases, it stays fresh longer because there are no elements that can be dated.
Here is a great example of how graphic design can really make videos pop So I hope you got some great ideas from this post and I would love to hear from you in the comments.
And if you have absolutely no money to get involved in animation you can use free tools online like PowToon to make a simple video animation.
If you have hosted a video on a place like Youtube you know that you video gets a lot of traction if the cover image is awesome.
So some standard graphic design is very helpful here. Make sure you video is well represented and catches attention with a great cover image.
It can help to promote your video on Youtube, but also anywhere else that it is hosted.
Instead of a random image from inside the video itself, these kinds of images are really important.
So don’t forget that once your video is done and published, that graphic design can still help you with it’s promotion in many different ways. Even on Pinterest!
Graphic design and video are now working very much hand in hand. So please take some time to leverage your next video production and use some amazing graphics to boost it.
From the cover image, to the animation or even just some text overlays. There are so many options and you should be making use of it.