If you are thinking about creating a new website or graphics for your business, there are quite a few things you need to think about first.
It can be quite intimidating for a newcomer to graphic design or even someone with experience. Graphic creation and design takes time and knowledge.
So, in this post we are going to show you the 3 factors you need to consider when creating new graphics and website along with some examples to help you learn from the best.
The Right Fonts For the Job
One of the keys to graphic design is choosing the right font for the job. Often, you will want to have two fonts involved in order to offer some contrast for text.
So how do you go about choosing the right fonts?
The first thing you want to think about is the look and feel you are going for. Is it a fun website or a more professional one. This will determine the basis for what you are trying to achieve with your graphics.
Once you have this information, you want to choose some fonts that are easy to read yet have impact.
Below you can see a good example of font use on a homepage to create a compelling message on comment.fr. Their use of contrasting fonts allows readers to easily see what is important yet still read the message as a whole
Color Combinations That Make Sense
Another super important element of graphic design is the choice of color. It might seem that more colour is better, but ultimately you have to be selective.
Usually, you want 2-3 main colours, with one background or simple colour for use on all graphics. The main ones should be complementary and also supporting of the message and branding of the company.
There are a whole bunch of websites you can use to find these colour combinations such as:
For an example of colour combinations that work on a website, below is a website from Concourse Hosting (A company that offers Blackbaud hosting solutions) that has great background browns and greys with strong orange and yellows for the text and highlighting links. All the colours work well together and you can see an example of the homepage here:
White Space is King
Lack of something, or white space is the oft forgotten king of graphic design. Having an overly busy website or graphic will kill the message.
The text itself needs to be spaced well-enough out that you can read the letters and the lines, so you need to ensure that the line height is correct. Bunched text will mean that the message is lost.
On top of that, you have to keep each element (text or visual) together but well spaced and also at a distance from other areas so that there is no confusion.
Another areas that needs space is the text on blog posts and between paragraphs. So make sure that the font size on a website is 16-18px and that there is enough line height (yes again) and that there are line breaks to make reading easier.
This will ensure that you readers can scan and read your content and keep coming back for more.
Below is an example from a top marketing website from Chris Ducker. His site has been professionally designed and you can see it in the spacing of the text on the blog. Take a long hard look at how this is done and implement this on your website.
Summing It Up
Now you know some of the basics of great graphic and web design it is time to put them into practice.
Take a look at some of your previous or up and coming graphics and make sure that the fonts are complementary and easy to read the colours work for the branding and messaging the white space is sufficient to allow for easy reading
Then you will be well on your way to an awesome result.
Any questions, leave them in the comments below.